Strong curb appeal can add 20 percent to the value of your home, according to Realtor.com, which makes a big home improvement project like siding replacement more economically viable. And Northern California homeowners can now have the best of all worlds – exceptional curb appeal and unmatched durability and longevity – with revolutionary new ICON™ composite clapboard siding from CertainTeed, North America’s leading brand of building materials.
When it comes to looks, ICON panels provide that wow-factor. Made in the USA, the state-of-the-art, thermoset, polyurethane composite cladding is engineered with an authentic-looking, wide flat face and a rich, textured finish molded from real cedar planks. Square edges add highly defined, deep shadow lines, and panels come already primed and ready to paint for maximum home color flexibility.
To prevent unsightly joints and seams, ICON's panels can be installed butted tightly together without the need for flashing or caulking. In addition, a wide exposure and hidden fastener system eliminates visible nail heads for an even cleaner, more attractive exterior. And for the most polished, finished look, ICON is also available in 16-foot extended lengths, for fewer seams and laps.
Made to withstand stressors ranging from everyday dings, chips and cracks to hurricane-force winds and hail damage, ICON delivers a new level of long-term performance.
Water infiltration can be your home’s worst enemy. ICON was designed to have minimal moisture absorption, meaning it will not rot, contribute to the growth of mold or mildew on the exterior wall. ICON also reduces the need for costly repairs to fix peeling paint, rotting, warping or cracking planks.
Ease and Speed
There’s nothing more frustrating than a major home project that takes longer than expected to complete. ICON’s Stack Lock design and STUDfinderTM feature makes it easy and quick to install – so you can enjoy your improved curb appeal sooner. It’s also lighter and more flexible than fiber cement or natural wood siding and won’t splinter or crack when cutting. This all contributes to faster speed of installation.
Exceptional Curb Appeal for Decades to Come
ICON is backed by a 30-year product warranty. When you choose ICON for your home, you open a wide world of color options to express your personal design preferences. Add to that the industry-leading quality and low-maintenance performance, and you can rest assured knowing that you’ll enjoy a stand-out exterior for years to come.
Kelly Warren is marketing manager for CertainTeed Siding