Bay Area Home Improvement Guide

How to Create Outstanding Curb Appeal for your Home

Add value and curb appeal with new ICON siding from CertainTeed.

Strong curb appeal can add 20 percent to the value of your home, according to, which makes a big home improvement project like siding replacement more economically viable. And Northern California homeowners can now have the best of all worlds – exceptional curb appeal and unmatched durability and longevity – with revolutionary new ICON™ composite clapboard siding from CertainTeed, North America’s leading brand of building materials.

Timeless Beauty

When it comes to looks, ICON panels provide that wow-factor. Made in the USA, the state-of-the-art, thermoset, polyurethane composite cladding is engineered with an authentic-looking, wide flat face and a rich, textured finish molded from real cedar planks. Square edges add highly defined, deep shadow lines, and panels come already primed and ready to paint for maximum home color flexibility.

To prevent unsightly joints and seams, ICON's panels can be installed butted tightly together without the need for flashing or caulking. In addition, a wide exposure and hidden fastener system eliminates visible nail heads for an even cleaner, more attractive exterior. And for the most polished, finished look, ICON is also available in 16-foot extended lengths, for fewer seams and laps.

Superior Durability 

Made to withstand stressors ranging from everyday dings, chips and cracks to hurricane-force winds and hail damage, ICON delivers a new level of long-term performance.

Water infiltration can be your home’s worst enemy. ICON was designed to have minimal moisture absorption, meaning it will not rot, contribute to the growth of mold or mildew on the exterior wall. ICON also reduces the need for costly repairs to fix peeling paint, rotting, warping or cracking planks.

Ease and Speed

There’s nothing more frustrating than a major home project that takes longer than expected to complete. ICON’s Stack Lock design and STUDfinderTM feature makes it easy and quick to install – so you can enjoy your improved curb appeal sooner. It’s also lighter and more flexible than fiber cement or natural wood siding and won’t splinter or crack when cutting. This all contributes to faster speed of installation.

Exceptional Curb Appeal for Decades to Come

ICON is backed by a 30-year product warranty. When you choose ICON for your home, you open a wide world of color options to express your personal design preferences. Add to that the industry-leading quality and low-maintenance performance, and you can rest assured knowing that you’ll enjoy a stand-out exterior for years to come.

For more information, visit or call 800-782-8777. To find a local contractor for your home siding project, visit

Kelly Warren is marketing manager for CertainTeed Siding

How to Create Outstanding Curb Appeal for your Home

Solar is Hot

CertainTeed Roofing’s breakthrough in solar roofing systems.

How to Create Outstanding Curb Appeal for your Home

Your Guide for Reroofing your Home

It pays to consider all your options when it comes to roof remodeling.

How to Create Outstanding Curb Appeal for your Home

Simple Tips for Selecting the Right Roof

CertainTeed’s Integrity Roof System™ approach answers all your questions about buying a new roof.